Services.
I help brands create meaningful customer experiences by connecting strategy, creativity and commercial thinking. With over 20 years of international experience across fashion, luxury, lifestyle and retail, I partner with businesses to develop distinctive physical and digital brand experiences that inspire customers, strengthen brand identity and drive commercial growth. From initial concept through to implementation, I oversee every stage of the creative process to ensure exceptional execution, consistency and commercial success. Whether launching a new retail concept, refreshing an existing brand or creating an immersive customer experience, I bring strategic thinking, creative excellence and international expertise to every project.
Project services include:
Brand & Creative Direction
I develop clear creative visions that translate brand strategy into engaging customer experiences across every touchpoint.
Creative strategy
Brand identity development
Design consultancy
Retail Experience Design
I design immersive retail environments that elevate customer experience while delivering commercial results.
Retail concepts
Store design
Flagship experiences
Pop-up shops
Showrooms
Window installation design
Customer journey design
Retail review reports
Visual Merchandising
I create visual standards and merchandising strategies that maximise brand impact and improve customer engagement.
VM strategy
Global guidelines
Store styling
Seasonal implementation/overlays
Retail standards
Training and team development
Brand experience
Creating connected brand experiences that seamlessly integrate physical spaces with digital touchpoints.
Event and experiential design
Brand activations
Exhibition design
Creative Leadership
Supporting businesses through creative transformation by providing strategic direction, mentoring and leadership for in-house teams.
Creative audits
Team mentoring
Creative process development
Design reviews
Interim Creative Director
